Information and communication
The internal information processes within the company: their use to raise the quality standards of the product.
External communication as “surplus value”.
The visibility and definition of a “brand identity” and a “Brand reputation”.
Public relations to guide paths and objectives.
Prejudices in the financial and economic field and their reflection on the development processes.
The economic influence of relationships and relations. Information as an instrument of appreciation or depression. Social communications and the repercussions of a correct approach.
The new economy and the importance of the web. The social network rules and the results of an adequate media policy.
The modernization of factors and production cycles.